Privacy policy

Privacy Policy – Soleved™ (U.S.)

Last updated: 17 October 2025

1.0 OVERVIEW AND SCOPE

1.1 Scope of Policy

This Policy applies to Website visitors, customers, account holders, and any individual interacting with Soleved’s Website, features, or services.

1.2 Binding Agreement

By using the Website, you:
(a) acknowledge that this Policy describes how we collect, use, and share information;
(b) consent to the collection and processing of your information as described;
(c) agree to all rights, responsibilities, and limitations herein.

1.3 Updates and Changes

We may update this Policy at any time. Updates are effective upon posting on the Website. Continued use constitutes acceptance.

2.0 WHO WE ARE AND CONTACT INFORMATION

Baifumei LLC (“we”, “us”, “our”) operates the Soleved™ brand.

3.0 DEFINITIONS

3.1 Personal Information / Personal Data

Information that identifies, relates to, describes, or could reasonably be linked with a particular consumer or household. This includes identifiers, commercial information, device data, internet activity, and similar data.

3.2 Sensitive Personal Information

We do not intentionally collect sensitive personal information, except where required to process transactions or comply with law.

3.3 Deidentified Information

Data that cannot reasonably be linked to an individual. We do not attempt to reidentify such data.

4.0 INFORMATION WE COLLECT

We collect information in the following categories:

4.1 Information You Provide Directly

Includes:
(a) name, alias, shipping/billing address, email;
(b) payment and commercial transaction details;
(c) customer service messages, photos, feedback, returns information;
(d) account details and preferences.

4.2 Information Automatically Collected

Includes:
(a) device identifiers, IP address, browser type, OS;
(b) Website usage, pages viewed, clicks, referring URLs, timestamps;
(c) geolocation approximations (country/region);
(d) analytics and inference data.

4.3 Information from Third Parties

Includes:
(a) analytics providers (Meta, Google, PostHog);
(b) advertising networks;
(c) payment processors (e.g., Stripe);
(d) logistics/fulfillment partners;
(e) publicly available sources.

5.0 HOW INFORMATION IS COLLECTED

5.1 Direct Interactions

When you:
(a) create an account;
(b) place orders;
(c) contact customer service;
(d) submit forms or reviews.

5.2 Automated Technologies

We use cookies, pixels, server-side tracking, AI-powered analytics, and log files to collect information as you interact with the Website.

5.3 Third-Party Sources

Advertisers, data partners, payment providers, and fulfilment vendors.

6.0 HOW WE USE INFORMATION

We use information only as permitted by law, including:

6.1 Operating Our Business

Order fulfilment, customer support, account management, billing, returns, and internal operations.

6.2 Marketing and Advertising

To personalize offers, display advertising, retarget, and deliver promotional messages. This may include behavioral and cross-device advertising.

6.3 Analytics and Improvement

To analyse Website usage, debug performance, test new features, and improve customer experience.

6.4 Fraud Prevention and Security

To detect, investigate, and prevent fraud or misuse.

6.5 Legal Compliance

To comply with legal obligations or respond to regulatory requests.

6.6 AI-Assisted Processing

We may use AI models for:
(a) customer service assistance;
(b) analytics and trend identification;
(c) Website optimization;
(d) operational efficiencies.

AI processing is used only to support internal business functions and does not make automated decisions with legal significance. Any decisions affecting customers are subject to human review.

7.0 SHARING YOUR INFORMATION

We may share information with:

7.1 Service Providers and Vendors

IT providers, hosting services, payment processors, logistics partners, email/SMS platforms, AI customer service tools.

7.2 Advertising and Marketing Partners

Meta, Google, TikTok, affiliate networks, retargeting partners.

We do not sell personal information for monetary consideration; however, we may share personal information for targeted advertising as defined under applicable U.S. state privacy laws.

7.3 Analytics Providers

Google Analytics, PostHog, and similar tools that may use cookies/pixels.

7.4 Business Transfers

In mergers, acquisitions, or restructurings.

7.5 Legal and Safety Requirements

Regulators, courts, and law enforcement when legally required.

7.6 Cross-Border Transfers

Information may be transferred to and processed in the United States, Hong Kong, and other jurisdictions where we operate or where vendors maintain facilities.

8.0 COOKIES, PIXELS, AND TRACKING TECHNOLOGIES

8.1 Types Used

(a) essential cookies
(b) analytics cookies
(c) marketing/advertising cookies
(d) preference cookies
(e) server-side event tracking

8.2 Third-Party Pixels

Including Meta Pixel, Google Analytics, PostHog, TikTok Pixel, and others. These third parties may track you across sites. We do not control their practices.

8.3 Disabling Cookies

You may disable cookies via browser settings, but functionality may degrade. We may still use data collected prior to disabling.

9.0 DATA SECURITY

9.1 Reasonable Security Measures

We implement commercially reasonable physical, electronic, and administrative safeguards.

9.2 No Guarantee

No system is 100% secure. Transmission of information is at your own risk. We are not responsible for circumvention of security measures.

10.0 CHILDREN’S PRIVACY

The Website is not intended for individuals under 18. We do not knowingly collect children’s data. If you believe a child has submitted information, contact us immediately.

11. SMS AND EMAIL COMMUNICATIONS

By subscribing, you consent to receive marketing emails/SMS, including automated messages. Consent is not a condition of purchase.
You may opt out by following unsubscribe instructions or replying STOP to SMS.

12. DO NOT TRACK (DNT)

Browsers may send DNT signals. Because no standard exists, we do not guarantee responses to all DNT signals.

13. CROSS-BORDER DATA TRANSFERS

Your information may be processed in the U.S., Hong Kong, or any jurisdiction where we or our vendors operate. For EEA/UK/Swiss transfers, we use Standard Contractual Clauses (SCCs) where required.

14. ACCESSIBILITY / ADA NOTICE & LIMITATIONS

14.1 Accessibility Commitment

We aim for reasonable accessibility but do not guarantee compatibility with all assistive technologies.

14.2 Mandatory Notice-and-Cure

Before initiating any ADA, accessibility, or discrimination claim, you must:
(a) notify us in writing at info@soleved.com;
(b) include URLs and screenshots;
(c) give us 45 days to correct issues.

14.3 Limitation of Liability

For any accessibility-related claim, maximum damages are limited to USD $500.
No attorney fees, no class actions, no statutory multipliers are permitted.

15. YOUR PRIVACY RIGHTS (STATE-SPECIFIC)

This section applies to residents of California, Colorado, Virginia, Connecticut, and Utah.

You may have rights to:

(a) know what information we collect;
(b) access specific pieces of data;
(c) delete data;
(d) correct inaccuracies;
(e) opt out of sale or sharing of data;
(f) opt out of targeted advertising;
(g) request portability;
(h) appeal denied requests.

To exercise rights: info@soleved.com

We will verify your identity before fulfilling requests. You may designate an authorized agent with proper written authorization.

16. FINANCIAL INCENTIVES NOTICE

We may offer discounts, promotions, or rewards. These are not compensation for the sale or sharing of personal information. Participation is voluntary.

17. RETENTION OF INFORMATION

We retain information only as long as necessary for operational, legal, accounting, or dispute-resolution purposes. Deidentified or aggregated data may be retained indefinitely.

18. THIRD-PARTY LINKS

We are not responsible for the content, practices, or privacy policies of third-party websites linked from the Website.

19. DMCA NOTICE (SUMMARY)

If you believe material on the Website infringes your copyright, you must send a DMCA notice to: info@soleved.com
Full DMCA procedure is described in our Terms of Service.

20. CHANGES TO THIS POLICY

Policy updates become effective upon posting on this page. Continued use constitutes acceptance.

21. CONTACT INFORMATION